Pi2 PR

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Our Expertise

We take care of reputations and tell your brand story to generate positive response and engage your audience in a meaningful way. We find voices and work on stories that break through the noise. We do PR that makes business sense.

Services

We specialize in building and protecting your brand’s reputation. From media relations and crisis management to social media strategy and thought leadership, we craft powerful narratives that connect with your audience. Our tailored approach ensures your message cuts through the noise, driving trust, engagement, and results.

We are EMBA graduates and therefore we always look for the value added that marketing and PR can bring. We work together with the client to identify their business challenges. We analyse all stakeholders involved, map issues of concern and then address all of them in an integrated communication proposal.

Corporate reputation is basically how people view a company based on its actions, values, and interactions. It’s shaped by customer experiences, employee satisfaction, ethical behavior, and even how a company handles crises. A strong reputation can build trust and loyalty, while a bad one can hurt sales and long-term growth. It’s kind of like a company’s street cred, affecting everything from partnerships to public perception.

This is no longer about impressions, clicks, followers, connections. People need to be inspired and engaged in creative ways. Their scrutiny on brands is higher than ever before, while they look for authenticity, meaningful conversations and actions. At Pi2, brand marketing is about finding new creative ways to break through the online noise and partnerships with credible influencers that can disseminate your stories through their communities.

We know how media works, what editors need and how they process information. Based on that, we work together with the client to develop newsworthy stories and then pitch them to generate earned media. Grounded on our journalistic roots, we are tireless in searching for new media opportunities and engage in constant relationships with journalists. We are focused on delivering the right information and ensuring that journalists understand the business of our clients.

Content marketing used to be about creative headlines, call-to-action messages and ‘how to’ stories. But now, it is so much more. It fulfills the SEO demands for an optimised online presence that in today’s world can make or break a business in so many industries.

Our approach is to avoid crises. That is why we master a crisis-preventing system that helps our client anticipate and handle the crisis before it occurs. However, when crises escalate, our team provides the needed communication support to address misunderstandings that could impact your company’s reputation.

We create programs to shape public opinion, promote regulatory and legislative initiatives, and manage public issues. We build reputations of both companies and industries looking to create a positive climate for government action. Our approach is to combine industry and political knowledge with the close relationships established with key opinion leaders and decision-makers.

Engaging employees and changing behaviors requires reaching them where, when and how they want to be reached. Whether you want to clarify facts, communicate management changes or simply introduce new projects and programs, an efficient internal communication process is crucial for the wellbeing of the company. Our range of services includes strategy and message development, editorial services for newsletters, communications training, employee events, creation of internal blogging and online communities for employees.

Case studies

Industries

Our team brings specialized knowledge to each sector, ensuring tailored strategies that resonate with your target audience. Whether you’re launching a cutting-edge product, managing corporate communications, or navigating a crisis, we have the expertise to amplify your brand’s voice and deliver impactful results.