Freedom24, the European subsidiary of NASDAQ-listed Freedom Holding Corp., hired Pi2 to strengthen its presence in its Central and Eastern European markets, specifically in Romania and Hungary. Freedom24’s objective was to reach potential retail investors by highlighting its trading web platform and mobile apps that provided up-to-date account information, analytical tools and client support in local languages.
Pi2 crafted a strategic communication campaign to establish corporate reputation in the new markets and to educate consumers on retail investment opportunities on global markets. Key elements included:
Corporate Communication Strategy: Pi2 developed a clear messaging framework, positioning Freedom24 as an innovative and reliable investment platform tailored to the needs of CEE investors.
Media Relations: Ensure constant press coverage through press releases and various media engagements to communicate Freedom24’s services and achievements, including its international awards.
Influencer Marketing: Develop partnerships with key influencers who helped communicate the platform’s unique benefits, engaging with a broader audience interested in investment opportunities.
Public Education: The campaign focused on demystifying investment for local consumers, emphasizing Freedom24’s secure platform, regulatory compliance, and educational resources available in the users’ native languages.
+ 100 earned press articles in leading business publications across Romania and Hungary.
+ 5 media partnerships established to further amplify educational content and brand presence.
+ 1 press trip organized for top financial journalists in Romania and Hungary.
+ 20% increase in brand recognition within the first six months of the campaign.
