When myPOS, the innovative fintech providing SMEs with integrated and affordable payment solutions, started accelerating its expansion across Europe, it needed a partner with a holistic approach to effectively communicate its new office openings, meaningful activations, corporate developments and employer initiatives.
Pi2 developed a custom communication strategy for myPOS addressing their specific needs for each milestone both in their home country and their international operations. This involved a deep understanding of the status quo, various legislation updates, market challenges and business opportunities in order to craft the right messaging to the targeted audience via the best tools available.
We leveraged best practices in business communication, media relations, and event management to highlight its USPs, all through a Human2Human approach – the way businesses want to be addressed. This strategy ensured that each new development was communicated effectively, enhancing brand trustworthiness and stakeholder engagement.
+ 20 earned press articles per announcement
+ 5 million impressions for earned media/press release
+ 100 partners engaged in in-person corporate events
