Zebra Technologies

Strategic communication across industries

Technology & Innovation. Financial services
Market entry communication. B2B communication. Earned media. Event management.

Context:

Zebra Technologies (NASDAQ: ZBRA), with over 10,000 partners across 100 countries, delivers industry-tailored, end-to-end solutions to ensure every asset and worker is visible, connected, and fully optimized. Zebra empowers the front line in industries such as retail, manufacturing, transportation and logistics, healthcare, and the public sector to achieve a performance edge. To enhance its market communication and reach diverse industries, Zebra hired Pi2 to manage its marketing communication efforts across these sectors.

Approach:

Pi2 crafted and executed a comprehensive PR and Marketing plan tailored to Zebra’s diverse industry focus. The strategy included targeted media presence, leveraging speaker opportunities at key industry events, and developing specialized marketing materials. Additionally, Pi2 conducted surveys and gathered market feedback to ensure that Zebra’s messaging resonated effectively with its target audiences across multiple industries.

Results:

+ 300,000 impressions in key industry publications
+ 1 Omnibus Concept Testing market research study
+ 6 online campaigns in leading industry publications in Romania
+ 3 participations at industry-leading events